The Grey Zone Archetypes: Distributors, Bullion-Linked Models, and Hybrid Businesses
- Vivek Krishnan
- Dec 14, 2025
- 4 min read
Jewellery Business Models - Episode 4
If Episodes 1–3 dealt with gold, cash, and clear archetypes, Episode 4 deals with what most banks actually struggle with:
Businesses that look like retailers, sound like manufacturers, handle inventory like owners, but behave like intermediaries.
This is the grey zone of jewellery lending — where risk does not disappear, it merely relocates.
Most stress in jewellery portfolios does not originate from:
pure retailers,
clear manufacturers,
or transparent job-workers.
It originates from models that sit between trade and finance, where:
ownership is delayed,
pricing is unfixed,
inventory is reversible,
and cash moves last.
These models are legitimate. They are also frequently misfunded.
ARCHETYPE 4: DISTRIBUTORS / WHOLESALERS / VENDOR-LINKED PLAYERS
Core economic reality
Jewellery is present physically
Ownership is partial, delayed, or conditional
Payment is linked to downstream sale
Inventory exists — but balance-sheet ownership is ambiguous.

4A. Price-Unfixed Vendor Model
(Common in large chains and metros)
How it works
Jewellery received from manufacturer/vendor
Price fixed only when final customer buys
Payment made at prevailing gold rate
What this achieves
Retailer avoids price risk
Inventory risk shifts upstream
Capital requirement appears lower
What banks often misread
Treat stock as owned inventory
Extend GML against it
Hidden risk
Inventory can be recalled
Sale proceeds are first owed to vendor
Bank sits behind an invisible creditor

4B. Consignment-Based Distributor
How it works
Stock placed on display
Unsold stock returnable
Margin earned only on sale
Economic truth
Retailer sells without owning
Balance sheet shows movement, not ownership
Banking risk
Funding non-owned inventory
Inflated turnover without asset backing

4C. Bullion-Swap Distributor
How it works
Jewellery supplied against bullion exchange
Cash settlement deferred
Adjusted periodically
Why it exists
Reduces cash movement
Aligns metal flows
Risk zone
MTM exposure hidden
Liquidity stress if bullion prices swing
4D. Non-Moving Stock Exchange Model

How it works
Slow designs returned
Fresh designs substituted
Why it appeals
Retailer avoids obsolescence
Why banks must pause
Inventory value appears stable
But monetisation is uncertain

4E. Semi-Owned Inventory Model
How it works
Partial payment made
Balance settled post-sale
Danger
Looks like ownership
Behaves like consignment
Classic misclassification
Treated as fully owned stock for WC/GML
ARCHETYPE 5: OLD-GOLD / SCRAP AGGREGATORS
These players do not sell jewellery — they move gold back into the system.
Core economic reality
Scrap collection precedes refining
Time and purity risk dominate
Margins are thin, volumes large

5A. Exchange-Dominant Retailer
Old gold inflow > fresh gold purchase
Dual cycle strain: scrap + finished goods
Banking blind spot
Exchange appears “cash neutral”
Actually locks capital twice
5B. Pure Scrap Aggregator
Collects, refines, supplies bullion
High price sensitivity
Funding caution
Gold exists briefly
Liquidity only after refining
5C. Mobile / Doorstep Exchange Players
Informal sourcing
High purity and valuation risk
Not a gold-loan candidate
5D. Refinery-Linked Aggregator
Faster turnaround
Lower margin, lower inventory days
Better structured, still volatile
ARCHETYPE 6: HYBRID / MIXED MODELS
(Where most NPAs are born)
These businesses operate multiple archetypes simultaneously — often without internal separation.

6A. Retail + Vendor-Financed + Exchange
Sales look strong
Cashflows fragile
Risk
Bank funds inventory that is neither owned nor liquid
6B. Manufacturer + Distributor
Produces some stock
Distributes others’ designs
Funding mismatch
WC sized for manufacturing
Actually supporting trade credit
6C. Job-Work + Retail (No Separation)
Entrusted gold shown as inventory
Severe audit and collateral risk
6D. Retail + Bullion Trading
MTM gains mask operating stress
Price movement mistaken for business strength
The Banker’s Reality Check (This Is the Line)
In jewellery lending, risk does not vanish in hybrid models — it hides.
The more “innovative” the structure sounds, the more important it is to ask:
Who owns the gold today?
Who gets paid first when it sells?
Who absorbs loss if it doesn’t?
Why Banks Struggle Most Here
Because account statements:
show turnover, not ownership,
show inventory value, not recallability,
show credits, not prior claims.
And so:
GMLs get stretched,
rollovers become habits,
stress appears suddenly.
The Banker’s Reality Check
In jewellery lending, risk does not vanish in hybrid models — it hides.
The more “innovative” a structure sounds, the more important it is to pause and ask three uncomfortable questions:
Who owns the gold today — legally, not operationally?
Who gets paid first when a piece is sold?
Who absorbs the loss if it doesn’t sell, is recalled, or is repriced?
If these answers are unclear, the bank is not funding inventory —it is funding a gap in ownership, timing, and accountability.
That is why stress in jewellery portfolios rarely comes from:
pure retailers,
clean manufacturers, or
transparent job-workers.
It comes from grey-zone archetypes —where inventory moves, cash delays, and ownership floats.
And that is the banker’s line.
Not where gold exists. But where risk crystallises.
What Comes Next (Episode 5 Trailer)
In the next episode, we step away from lending and into investing and schemes —gold savings plans, exchange-heavy models, accumulation structures, and “safe” promises.
We’ll ask a simpler question:
When gold doesn’t sit on your balance sheet — whose risk are you actually holding?
Episode 5: The Schemes Around Gold — and the Risks They Don’t Advertise.
Disclaimer
This article is intended for educational and discussion purposes only.
The business models, structures, and archetypes described here are illustrative and drawn from observed industry practices. They do not refer to any specific entity, transaction, or borrower.
This is not investment advice, credit advice, or a solicitation of any kind. Readers should not rely on this content as a substitute for professional judgment, independent assessment, or institution-specific credit policies.
Any views expressed are personal and do not represent the views of any bank, regulator, employer, or institution, past or present.












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